TNT Brings Drama to Belgium with Amazing Marketing Stunt
So as I was trolling through some blogs, I came across this amazing marketing stunt. PURE GENIUS!
To promote its launch in Belgium, TNT Channel presented a brilliant and incredibly elaborate stunt, created by agency Duval Guillaume, the master of guerrilla marketing tricks in Europe.
Basically, on a quiet square of a
Belgian town, where nothing usually happens, TNT placed a red “PUSH TO
ADD DRAMA” button. And when one daring passer-by finally steps forward
to press it, all hell breaks loose. The square suddenly erupts in chaos,
as actors appear out of nowhere and flung themselves into scenes ripped
from medical and legal dramas. A car chase starts, guns are fired, you
name it… a classic TNT TV show! The only thing missing is a helicopter
touching down.
At the end, everyone disappears and a
giant banner unfolds on a building side that reads: “Your daily dose of
drama. TNT,” along with the network’s tagline, “We know drama.”
According to AdWeek, this “could never
happen in America. Some confused bystander would have pulled out his own
gun and blown away a good portion of the talent.”
Did I mention that this is PURE GENIUS?
Source: www.promodigious.com
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